Lovers of African culture and foods were spoilt for choice at the launch of the ABSA Vuka Festival at the Mpongo Park Game reserve outside East London on Friday, October 8th 2011. The arts festival is sponsored by by national banking group, ABSA.

Nearly 50 guests were invited to the launch. Artist Jimmy Ndlovu, whose work was displayed at the launch, said the launch of another arts festival was a major boost for South African artists.

“I can’t wait for the festival to kick off. It will give us artists a platform to display our work before thousands of people. What ABSA has done is a massive boost for local and continental artists,” said Ndlovu.

As a precursor to what festival goers can expect at the festival next year, the guests were treated to a live performance by Cape Town-based afro-fusion band Coda. They also got to sample foods from a broad range of South African cultures and enjoyed an arts display courtesy of some of the continent’s leading artists.

ABSA Group Media head Ajith Bridgraj said the festival, which will incorporate Vuka Sound which will showcase some of Africa’s leading musicians; Vuka Taste to showcase African cuisine; and Vuka Vision to showcase some of Africa’s diverse and dynamic arts and culture heritage; is aimed at “re-awakening the African spirit through African art, cuisine and music.

“The festival aims to inspire the development of creative industries through the Afro-fusion sounds of the continent, traditional culinary experiences and an outdoor gallery and exhibition of African contemporary art and design,” added Bridgraj.

He went on to say that the creative industries in Africa have historically been overlooked as a springboard for the stimulation of mainstream trade and industry.

“The determination of individuals in the industry, through collaborative efforts with the arts and culture department, has turned this trend around in South Africa and other developing countries,” said ABSA chief marketing and communications officer Happy Ntshingila.

He added that many countries in the continent have recognised the potential of the cultural sector to create jobs and alleviate poverty.